The thesis. The middle market runs on twelve apps that don’t talk to each other. Notion for docs, Linear for tasks, Slack for chat, HubSpot or Salesforce for clients, a billing tool, a separate timesheet, a separate learning platform. Each is competent in isolation. Together they form a tax — context-switching, duplicate notifications, decisions buried in the wrong place, leads dropped between handoffs.
AMT is one answer to that fragmentation: a platform where every product knows about every other, the data model is shared, and the boring parts — identity, billing, provisioning, handoffs — happen in the background. The work compounds across products, not against them.